"Air Bud" Offers Network Marketing Insight
I just sat down and watched "Air Bud" for the first time with my oldest son. I know. I'm WAY behind the times. So sue me. You may know the story. A new kid in town, boy-meets-dog tale of friendship, trust and camaraderie. So what does a boy named Josh and his dog have to teach us about marketing and customer care? Plenty. But lets get an overview of the specifics of the plot that are relevant: Buddy, the dog, is a runaway. He was abused by his previous owner, and newspapers were the object of abuse. As a result, every time a newspaper was delivered at his new owner's home, Buddy would bury it in the back yard. When Buddy makes headlines in the local news as a b-ball playing miracle dog, he old owner, Norm, comes to reclaim his dog "with papers to prove it". The heartbreak begins for both Buddy and Josh. Josh finds a way to liberate Buddy and they are reunited again for the final game of the season. But in the court room later on, there is a cus...